MSC Cruises at the Super Bowl to strengthen its presence in the U.S. market

The communication campaign anticipates the christening of the company’s new flagship, scheduled for April 9, 2025, in PortMiami. The ship will offer seven-night itineraries across the Caribbean and the Bahamas, including a stop at Ocean Cay MSC Marine Reserve, the reclaimed island transformed into an exclusive marine sanctuary for MSC World America guests.

The commercial, created by the creative agency Highdive, highlights the elegance, innovation, and unrivaled comfort aboard the ship. In the promotional video, Drew Barrymore and Orlando Bloom are shown enjoying the ship’s luxurious atmosphere. In a teaser for the campaign, the two actors sit at the piano in the Top Sail Lounge of the MSC Yacht Club, the ship’s exclusive luxury area, creating an intimate and refined ambiance. Bloom watches Barrymore critically as she sings her personal rendition of Holiday, the campaign’s soundtrack.

Barrymore expressed her enthusiasm: “I am so proud to partner with MSC Cruises because they make it possible for individuals and families to explore the world. They take care of all the details, making everything wonderful and joyful. Plus, they help create incredible memories that last a lifetime.”

Orlando Bloom echoed her sentiments: “This is my first Super Bowl commercial, and it is an honor to collaborate with such a prestigious brand. MSC World America embodies European style and is designed to offer immersive and enriching experiences at sea. I am proud to introduce this elegant new ship on America’s biggest stage, and I am certain it will captivate travelers of all kinds, both American and European.”

MSC World America stands out for a series of innovations designed to provide an unparalleled cruise experience:

• 7 thematic districts with distinct environments tailored to different types of travelers.
• 19 restaurants, including the only Eataly restaurant on a cruise ship.
• 18 bars and lounges, featuring new additions like the All Stars Sports Bar and the comedy club The Loft.
• The Harbour, an outdoor family area featuring a ropes course, a water park, a playground, relaxation areas, and complimentary food stations.
• World Promenade, a space with shops, restaurants, and one of the longest sea slides, offering breathtaking views.
• World Galleria, a three-level zone with bars, shops, restaurants, and entertainment spaces.
• MSC Yacht Club, an exclusive area offering butler service, concierge, and luxury spaces for the most discerning guests.

For **MSC Cruises, participating in the Super Bowl was a strategic move **to strengthen its presence in the United States and attract a broader audience in the luxury cruise sector. The goal was to solidify the brand in the North American market and promote its Caribbean cruises, which combine European elegance with technological innovation—an ongoing commitment to creating unforgettable travel experiences.