A monumental shift shakes the fashion world: Donatella Versace is stepping down as the creative director of the maison, marking the end of an era that lasted over 28 years.
Capri Holdings, the parent company that has controlled the brand since 2018, announced that Dario Vitale will take over the artistic direction of the brand starting April 1. Despite stepping away from creative leadership, Donatella Versace is not completely leaving the maison. The group has confirmed that she will take on the role of Chief Brand Ambassador starting April 1, 2025. In her new role, Ms. Versace will dedicate herself to supporting Versace’s philanthropic and charitable efforts and will remain a global advocate for the brand. This transition marks a historic moment for the fashion industry, considering the indelible mark Donatella has left on the brand.
Donatella Versace has been the driving force behind the maison since 1997, when she took over as creative director following the tragic death of her brother Gianni, who was assassinated in Miami. With her bold and unmistakable style, she has made Versace one of the most iconic luxury brands worldwide, keeping the maison’s DNA alive and elevating it to new heights of success. Her contribution to fashion has been revolutionary: she redefined the concept of sensuality and opulence, collaborating with international stars and turning each collection into a globally recognized event. She has worked with some of the greatest fashion icons, from Naomi Campbell to Jennifer Lopez, helping create historic moments like J.Lo’s famous Jungle Dress at the 2000 Grammy Awards.
The new creative director, Dario Vitale, is a well-known name in the luxury sector. Before joining Versace, he held the role of Design and Image Director at Miu Miu, a brand under the Prada group. His experience and creative vision will be essential in leading Versace into a new phase of innovation while preserving the brand’s iconic DNA. With Vitale’s arrival, fashion experts are questioning which direction the brand will take. The maison, famous for its bold aesthetic, baroque prints, and signature opulence, could enter a phase of stylistic renewal. Furthermore, Prada’s recent interest in acquiring Versace has fueled speculation about a potential change in ownership. This creative transition could be the first step toward a new chapter yet to be written for the historic Italian fashion house.
Photo from Versace official Page
