A five-generation legacy of passion and innovation, with a sweet icon that conquered the world.
There’s a flavor that has transcended time, a sweetness that outlived trends, and an art that turned a simple cherry into an unforgettable experience. This is the story of Fabbri 1905, a family company born from a dream and carried forward for over a century by five generations with a relentless drive for innovation.
It all began in 1905 when Gennaro Fabbri took over a small grocery shop near Bologna. But it was thanks to his wife, Rachele Buriani, and her secret recipe to candy wild cherries that the company’s most iconic product — the Amarena Fabbri — was born. To honor her, Gennaro commissioned a now-famous blue and white ceramic jar, inspired by oriental art. That jar became a timeless symbol of Italian beauty and craftsmanship.
Today, the fifth generation leads the company, which continues to innovate while honoring its artisanal soul. From sweets to beverage solutions for the mixology world, Fabbri has evolved into a key player in international cocktail culture. Products like Marendry — a traditional bitter liqueur — and “G” Gin made with pure Amarena distillate, highlight the brand’s modern take on tradition.
Fabbri’s syrups, deeply rooted in Italian dessert heritage, now bring flavor and creativity to bartenders worldwide. With both classic flavors (Mint, Strawberry, Amarena) and gourmet options (Ginger, Elderflower, Passion Fruit, Yuzu), the brand offers endless possibilities for cocktails and mocktails — now a booming category thanks to lifestyle shifts toward low/no alcohol.
Every Fabbri product tells a story: from the iconic jars to the sustainable approach to sourcing and production. It’s a brand that reinvents itself without ever losing its essence.
