Maserati, the iconic Italian sports car brand, has recently inaugurated Officine Fuoriserie at its historic headquarters in Modena. This exclusive workshop is dedicated to tailor-made customization, offering clients the opportunity to create a car that truly reflects their personality and desires. The €11 million investment in this new division highlights Maserati’s commitment to providing top-tier, exclusive services. The Fuoriserie program is structured into two main customization paths: “Bespoke” and “Curated by Maserati.” The “Bespoke” path allows clients to collaborate directly with Maserati’s design team to create a one-of-a-kind vehicle. They can choose from a wide array of materials, colors, and finishes, transforming each Maserati into a personalized work of art.
For those in search of inspiration, Maserati offers the Curated by Maserati collection, a range of pre-configured designs that blend tradition and innovation. These collections are thoughtfully crafted to guide clients through aesthetic and functional combinations that best represent the spirit of the brand. With Officine Fuoriserie, Maserati aims to increase the production of customized vehicles from 12% to 20% of its total output, with a capacity to build up to 24 custom cars per day. This ambitious goal underscores the brand’s dedication to meeting the needs of a clientele that values exclusivity and individuality.
Recent bespoke creations from the program include a unique MC20 built for the grandchildren of Ettore Maserati, the company’s founder. This special vehicle was delivered at the Modena headquarters, demonstrating the program’s ability to produce cars that celebrate both history and innovation. With the opening of Officine Fuoriserie, Maserati reaffirms its commitment to delivering unique, tailor-made vehicles that preserve the essence of Italian craftsmanship while embracing the demands of a global, discerning audience.
