Authentico is the free app to help you recognize the authenticity of Italian food by scanning the barcode on the package with your smartphone. Italian food lovers deserve only authentic products, everywhere, even in restaurants; with this in mind, the latest feature of the app was presented at the Sanremo Festival. Through the app, it is possible to discover in an simple and fast way where the ingredients used to create the dish they are about to eat come from. In the affiliated restaurants, there will be a bar code to be scanned with Authentico App, which will give access to a digital menu where it will be possible to discover the Italian dishes available and the origins of the raw materials used by the chefs.
This is one more way in which the app directly fight Italian Sounding Phenomenon, that identifies the practice of giving foreign products names and packagings to trick consumer in thinking that they are buying something that is Made in Italy. In presenting the new feature of the application dedicated to Italian food, Authentico says that “restaurants, pizzerias, and more generally eateries are the privileged places where to promote the consumption of Italian food.” Adding that “the counteroffensive to the Italian Sounding Phenomenon can only from the table.”
The other features of the app include detailed and original Italian recipes; an accurate Italian restaurant locator, to identify the authentic ones; extra information about genuine Italian food: production areas, the territory, videos the production processes, and even invitations for free tastings from the best Italian food and wine producers.