Alta Sartoria Bencivenga, renowned globally as a symbol of luxury, tailoring, and passion, is a family-owned fashion house based in Campania and founded in 1958. But the dynasty of couturiers was started much earlier by grandmother Giuseppa, a sophisticated dressmaker who worked for royal families and rich Italian families.

On the occasion of the ‘Italian Week in Qatar’, and in co-operation with the Italian Trade Agency and the Italian Chamber of Commerce in Qatar, the Alta Sartoria Bencivenga organized, at Four Seasons Hotel Doha, the exhibition entitled ‘50 years of Italian Fashion’, which was inaugurated by the Italian ambassador in Qatar, Pasquale Salzano. In the exhibition pairs of suits and dresses from Alta Sartoria Bencivenga’s collections guide visitors on an extraordinary journey through the history of Italian fashion, from the 1960s onwards.

The exhibition coincided with the opening of the first Alta Sartoria Bencivenga’s store in the Middle East, which is located within the Four Seasons Hotel Doha. Brand manager Tiffany Bencivenga said that the shop is going to sell the best Italian fabrics, but that it will also be possible to book appointments to have haute couture suits and dresses tailor made for customers. “Everything is Made in Italy, everything is handcrafted, and everything is focused on the details,” Bencivenga stressed.

From now on, Qatar dignitaries, diplomats, and fashion enthusiasts will have the opportunity to enjoy the best Italian quality and craftsmanship directly in Doha.

Ilona Catani Scarlett

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