With a major investment of a few dozen million euro Bulgari has enhanced and expanded its plant in Valenza in Piedmont increasing the production capacity by 50% and supporting the brand’s ambition to rise through the ranks of worldwide jewelry manufacturers.
The new production site, with an inner courtyard, stained glass windows and a “skin” of steel, is located in a symbolic place of the Valenza jewelry district, next to Cascina dell’orefice – the goldsmith farmstead -, the first goldsmith settlement of the area dating back to the early 1800s. It is organized into three departments, divided into 18 islands each specialized on one of the main product lines, and has a surface of 14 thousand square meters for 300 new employees who, by 2020, will join the 400 already working in the production center.
“All that is Bulgari is created in Italy, except for watches, – said Jean-Christophe Babin, CEO of Bulgari, which since 2013 is part of LVMH Group – because we believe in manufacturing and in the added value of production in Italy, we want to make jewels where the real know-how is.” Know-how that is the soul of the Academy housed, together with the production plant, in the new Bulgari facility, which already is a point of reference as a training center for young energetic goldsmiths and jewelry professionals.
During the inauguration Nicola Bulgari, Vice President of the group commented: “I would have wanted next to me my father Giorgio, creator of the beauty of the Bulgari jewelry, and my grandfather Sotirtio, founder of the company. They would have been proud to share this day.”
Ilona Catani Scarlett