On the first day of the Milan Fashion Week Patrizia Pepe released the video of the Fall-Winter 2017 advertising campaign, which stars the rising star in the music world Dua Lipa captured in New York by fashion photographer and director Sharif Hamza. Exclusively for the soundtrack of Patrizia Pepe’s video Lipa covered Cher’s song ‘Bang Bang’.

Recognizing her voice as the most powerful one on the international scene, and her status of an idol for millennials, Creative Director Patrizia Bambi, who has a deep passion for music, chose Lipa and commented: “I’m really excited about this unique, fascinating collaboration. Dua’s spirit is a continuation of her music and vice versa. Her style reveals a delicate, sensual femininity which pushes the boundaries and reflects the bold, irreverent nature of our brand. Her identity is strong, playful, and sophisticated.”

Patrizia Pepe, in 2018, celebrates its 25th anniversary, a huge milestone that the Italian brand marks by re-affirming its close bond with the world of music, which has always played a huge role and source of inspiration when designing the collections through the partnership with Dua Lipa. Aged 22, the artist racked up successes all over the world – 710 million views on YouTube and 1.8 million followers on Instagram – with her singles “Blow your Mind”, “Be the one”, “New Rules”, and her hugely successful self-titled album which has just been released. Lipa explains: “I love Patrizia Pepe because the brand’s look reflects our desire to put ourselves out there, to follow our dreams and to express our creativity. The brand’s vision of the Italian style, usually classic, is glamorous and rebellious.”

Ilona Catani Scarlett

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