At the Summer Fancy Food Show 2016, all of Italy came together in New York for the “FANCY APERITIVO”, an exclusive event organized by Lidia Bastianich at her restaurant “Felidia” in collaboration with All about Italy. This was a very enjoyable evening, which gave the representatives of some of the most important Italian companies and institutions an opportunity to meet in an informal context to discuss and exchange views on the role of Made in Italy products and services in the United States.
Lidia Bastianich, a friend of All about Italy, confirmed her role as an Ambassador of Italy in a country that has now become a protagonist in the world of cuisine. Backed by its 20 years of experience All about Italy once again presented itself to the American market as a useful platform for the promotion of all things Made in Italy, offering Italian firms and businesses some new opportunities for interactions and insights in order to reiterate the importance of Italian products abroad.
«Occasions like this, despite their informal connotations as a social event, represent an important starting point for building, together with the major players in the “Made in Italy” sector operating in the United States, a genuine platform of competent and successful collaboration, devoted to the promotion and furtherance of Italian brands abroad – explained Paolo Del Panta, the Editor in Chief of “All about Italy” – Coming together as a system is the key to success and cohesion between various different players can make the Italian “team” a truly competitive and winning proposition. The mission of “All about Italy” has always been that of being at the service of the best that our country can offer, so as to then propose it and make it more and more widely known on an international level. In Lidia Bastianich we have found not only a friend, but also an open-minded entrepreneur who is fully convinced of the enormous potential of a platform-based approach, and who is the ideal partner and ambassador with whom we can all move ahead together, in order to get the managers and companies of the “Made in Italy” sector involved in a journey that will be full of ambitious challenges and surprising results».