Gucci, the historical Florentine maison – now owned by Kering -, will donate 2 million euros to the Uffizi Gallery to restore and enhance Florence’s Boboli Gardens, the park behind Palazzo Pitti, that is home to a collection of sculptures dating from the 16th through to the 18th centuries, with some Roman antiquities.
The agreement was signed by Gucci President and Ceo Marco Bizzarri, Uffizi Gallery Director Eike Schmidt and Florence Mayor Dario Nardella. According to Schmidt, Gucci through the ‘Boboli Spring’ project, promoted by the Italian Ministry of Cultural Heritage and Activities and Tourism with the patronage of Florence city council and in partnership with the Uffizi Gallery, “will make the greenery of the garden thrive again and restore it to its historical status of Italian Versailles.” Minister of Cultural Heritage and Activities and Tourism Dario Franceschini commented: “Fashion is part of the cultural heritage and history of our country. (…) The link between fashion and art has always been very strong and has often favored striking and unique meeting opportunities; such as the one that today sees a prestigious Italian style brand deciding to significantly invest on an important cultural institution in full respect of its mission. I believe it is a very positive fact that these two excellencies, integral parts of culture and creativity, are interacting with increasing results.”
As part of the deal, on May 29, 2018, Gucci will host the fashion show of its Cruise collection in the iconic Palazzo Pitti. The expected 300 sitting guests will be accommodated in the Palatine Gallery, the lights of which will be too renewed by Gucci.
Ilona Catani Scarlett