The Italian National Tourist Board Hosts the Two-Day Inaugural Luxury Travel Event in New York City
The Italian National Tourist Board announced today that the “Italian Luxury 2019” will take place on Tuesday, October 29thand Wednesday, October 30th at Center 415 in New York City.
124 luxury Italian suppliers(hotels, destination management companies, experience creators and attractions), 5 Italian Destinations (Basilicata, Langhe – Roero – Monferrato, Piedmont, Puglia, and Tuscany), the 3 top player organizations (Virtuoso, Signature and Travel Leaders Group) and The Mall Luxury Outlets will partner with the Italian National Tourist Board to create this first-of-its-kind event completely dedicated to Italian luxury tourism, travel and experiences.
It will be the first occasion to match an ultra-selected range of luxury Italian sellers with top luxury buyers from the USA. The two-day show is organized by the Italian National Tourist Board, following its global marketing strategy which focuses on luxury as one of the focal points.
B2B marketplaces, seminars, matchmaking with the participating territories, press conferences and VIP panels will constitute the core of the event, which will present, narrate and launch a distinguished range of luxury Italian offer. U.S. travel advisors and tour operators will have the chance to meet with Italian suppliers and representatives from Italy’s most luxurious destinations. The first day has been designed exclusively for Virtuoso agents and preferred suppliers, while the second day will be an open event for agents from key consortia partners, including Signature and Travel Leaders Group.
“We are excited to partner with the top leaders in luxury travel to host an event that gathers Italian suppliers, travel advisors, tour operators and industry leaders from around the world in the same space to learn about new luxury opportunities in Italy” said Maria Elena Rossi, Global Marketing and Promotion Director of the Italian National Tourist Board.
Moreover, “Italian Luxury 2019” has been designed to surround the participant with a genuine, complete and unexpected Italian atmosphere with artistic performances dedicated to the luxury universe with a marked Italian taste, fine Italian catering and refined settings which will transform the midtown location in Manhattan in an Italian luxurious isle.
About Italian National Tourist Board North America (ENIT Agenzia Nazionale del Turismo) ENIT, Italian National Tourist Board, supports marketing activities worldwide, endorsing Italy as a unique and exclusive destination, aiming to increase the international tourist flow, while maintaining its high market share.
The promotion is carried out with a corporate strategy that is made in Italy and implemented through local foreign offices and numerous partnerships with Embassies, Italian Culture Institutes, the Italian Trade Agency, Chambers of Commerce, Trade Unions and the Regions.
In the next few years, Italy’s tourism development will be focused on a valuable growth to generate economic, social and cultural sustainability: enhance tourism supply, increase the value of the territories and businesses, as well as market relevance.
Marketing strategies are based on the knowledge of trends, tourists, and products thanks to the internal Department of Market Research and Statistics / National Tourism Observatory of ENIT. These strategies are developed on any market, due to a precise demand segmentation. Operational marketing supports the products’ commercialization to strengthen the existing tourism-related products, introducing new ones on traditional markets as well as breaking into markets with a high growth potential. Moreover, the digital strategy covers any action of the Board in an all-encompassing way.