The Lamborghini Museum at Sant’Agata Bolognese adopted a new look and has become MUDETEC, Museo Della Tecnologia (Museum of Technology). The new interactive space reveals the secrets of the Lamborghini world through the innovations that revolutionized the company as well as the entire panorama of the automotive industry, laying the foundations for the design and technology of tomorrow.
A program takes visitors on a journey of discovery of the brand and its revolutionary masterpieces and their huge contribution to Automobili Lamborghini. The company’s tradition of innovation is told in a very interactive way, as in the new ‘brain room’, which creates a 360° full-immersion experience into the world of the brand with a thrilling multimedia display about the brand, its values, and its extraordinary past. Walking around the various exhibits of the Lamborghini Mudetec Museum you will find icons from the past such as the Miura, the 350 GT, the LM002, and the Countach, up to the most recent and exclusive creations such as the Centenario limited series, the Aventador SVJ Coupé, and the Asterion hybrid concept. The museum offers educational workshops for students such as those on ‘Vehicle set-up and ergonomic’ and ‘Carbon fiber and its technology’.
Until October 31st, MUDETEC presents the ‘Future Shapers since 1963‘ exhibition, a virtual journey through decades revolutionized by the Lamborghini vehicles of the time. Visitors explore exhibits through the support of special installations and touch screens offering access to information, photos, original sketches, and videos. The exhibition even has an Ad Personam space, where visitors can experience a first-hand view of options available to customers wishing to customize the car of their dreams with the Car Configurator. Moreover, visitors can enjoy a virtual driving experience in the new simulator, and also take a tour of the production line that must be booked in advance.