Present today in 95 countries, Mutti is Italy’s n. 1 tomato brand and this year it celebrates 120 since its entrepreneurial adventure started in 1899. Since then, the Mutti family has been passionate about tomatoes, harvesting at the very peak of ripeness and carefully packing to preserve their exquisite fresh taste. The Mutti tomato portfolio offers 100 percent Italian grown, non-GMO tomatoes in a variety of forms. Today it is the leader of the Italian market and holds important positions in many other countries, so much that it closed 2018 with €308 m of consolidated net sales and already recorded an excellent performance also in the first half of 2019, with good worldwide growth.

Mutti celebrated its important anniversary at the Fondazione Magnani Rocca in Mamiano di Traversetolo (Parma) during a two-day event in the presence of a large number of foreign journalists. They attended a show-cooking session by chef Luca Natalini, visited the exhibition celebrating the history of advertising in Italy and listened to the words of Francesco Mutti, CEO of the company.
During the celebrations, Mutti emphasized the company’s commitment to sustainability, which “must not be just a company’s claim but a necessary step in our development. We are investing a lot on this front and will continue to do so.” Proof of this commitment has been the announcement, in April, of the receipt of the Non-GMO Project Verification (North America’s most trusted third-party verification for non-GMO food products), with the butterfly logo begin to appear on Mutti packaging following the 2019 harvest.

Moreover, Mutti, whose tomatoes are also free of additives and preservatives, works hard to ensure the reduction of its water footprint, the rotation of crops rotation, and the increase of biodiversity in the agro-ecosystems. With these objectives, the company has even entered into partnerships with the World Wide Fund for Nature Italy (WWF Italy) and the Euro-Mediterranean Center on Climate Change.

Ilona Catani Scarlett

 

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