pirelli 100 immagini_1Until 1 May 2017, the Archimede Library in Settimo Torinese will host the exhibition entitled “Pirelli in 100 Pictures. Beauty, Innovation, Manufacturing”. The exhibition traces over 140 years of Pirelli: factory workers, technology, new product research, relationships with the arts and innovative communications, motor-sports and the famous calendar. The curator is Fondazione Pirelli and the photographs and illustrations have been sourced in Pirelli’s Historical Archives, but it is also the opportunity to present to the public the first pictures taken by Peter Lindbergh inside the Pirelli industrial Hub in Settimo Torinese of the development of a new project.

Marco Tronchetti Provera, Executive Vice President and CEO of Pirelli, commented: “Innovation, product quality, attention to people and communication with the communities surrounding our plant sites around the world, have always been among Pirelli’s strongest values”. Indeed, “Pirelli in 100 Pictures. Beauty, Innovation, Manufacturing” is a further confirmation of the importance of culture as a tool for driving development, social cohesion and integration; it also reasserts the bond between culture and employment in Settimo Torinese.

For Pirelli the exhibition follows the activities organized and sponsored in Settimo Torinese by the company and by Fondazione Pirelli, which was established in 2009 to promote and disseminate corporate culture, history and documentation. Examples of these activities include the three concerts organized at the Hub in 2010, 2011 and 2014 for the MITO Festival, which Pirelli has been sponsoring since 2007, and the support offered by Pirelli to the Innovation and Science Festival.

Ilona Catani Scarlett

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