The Green Fit is an Italian learning format. Its objective is to sensitize, educate and train American consumers to adopt a “green line” for a good life. This is all owing to products that make up the so-called “basket of the Mediterranean diet.”
According to a report from the Centers for Disease Control, 39.8% of adults and 20.6% teenagers in the United States are obese. Among children ages 6 to 11, 18.4% are obese, while for those ages 2 to 5, the percentage is 13.9%.
The rate of obesity in teenagers has increased 33% from 2000 to 2016, and approximately 30% in adults.
They recorded the highest percentage of obese people (42.8%) among middle-aged people (40-59 years old) and it affects more African Americans and Latin Americans than Caucasians and Asians.
These are the highest percentage ever recorded in the U.S.
“The subject of The Green Fit is particularly pertinent in order to change the American diet, also known as SAD (Standard American Diet), for the better, starting right from childhood,” states nutritionist Lucrezia Scarampi. “With the Mediterranean diet, chronic health risks such as obesity, diabetes, high blood pressure and cardiovascular disease can be prevented. All of this with the enjoyment of eating well.”
The Green Fit contextualizes products that make up the so-called “basket of the Mediterranean diet”. First among these, the product of olive oil, a fundamental nutritional component.
GP Communications North America Inc. conceived and created the format and Filippo Berio olive oil produced it. It includes cooking shows, seminars, meetings with the press, buyers, stakeholders and institutions, a dedicated portal www.thegreenfit.com , a social channel.
The Green Fit explains to Americans in simple terms how it is possible to eat well and within everyone’s reach. Partnering in the initiative are Cucine Scavolini, which will host the learning events in its showrooms, Chef Andrea Zanin, who will create a special menu, nutritionist Lucrezia Scarampi, who will produce the “green food health” content, a guide for American consumers.
Coming soon: Tuesday, November 12, 6 pm-8pm
Scavolini Orange County -3323 Hyland Ave Costa Mesa CA