At Hotella Nutella, the themed hotel, celebrity chefs will prepare meals made by with the hazelnut spread

Hotella Nutella, a first-of-its-kind, weekend getaway experience dedicated to the hazelnut spread, is set to open January 2020. Inspired by Nutella, the very exclusive one weekend only pop-up will treat only three Nutella super-fans and their guests. In Napa Valley, California, they will live an unforgettable breakfast experience that showcases new and exciting ways to enjoy the hazelnut spread.

Featuring larger-than-life jars of Nutella and breakfast decor, the weekend experience will allow winning fans to take their passion for Nutella to new heights. After the Nutella Cafes in New York and Chicago, Hotella Nutella will celebrate the hazelnut spread through immersive activities that highlight the best of the brand. This includes interactive breakfast sessions dreamed up by the Nutella Weekend Breakfast Chef Team. There will be a “Nutella Breakfast Dinner” with Geoffrey Zakarian, a “Savory Soul Food Brunch” with Tanya Holland, and “Pancake Art” with Dancakes.

“Hotella Nutella reimagines the joy of the hotel stay with a special breakfast experience that allows fans to enjoy Nutella in new and different ways,” said Todd Midura, Vice President of Marketing at Nutella North America.

Consumers interested in vying for a reservation must upload a creative, short original video reflecting their passion for Nutella at breakfast. Judging will be based on creativity, passion for Nutella and connection to breakfast. Only three lucky winners and their guests will be gifted with the once-in-a-lifetime trip to the Hotella Nutella Weekend Breakfast Experience.