Fiat and Lego join forces to celebrate the Fiat 500

Fiat and Lego join forces to celebrate the Fiat 500

With the new 960-pieces Fiat 500 Lego set it is possible to recreate the iconic car in Lego brick form

Fiat and Lego presented at the Mrf-Mirafiori Space in Turin the new Fiat 500 Lego Creator Expert set. With it, it is possible to own a taste of ‘La Dolce Vita’ recreating the Fiat 500 in LEGO brick form. The set is full of authentic details from the quintessentially Italian car that charmed motorists across the world.

fiat-500-dolce-vita-legoThe Fiat 500 is a symbol of effortlessly cool Italian style. And this LEGO brick model recreates a true icon of classic automotive design. Based on the Fiat 500F Legend from the late 1960s, this advanced building set includes a detailed interior and a functioning sunroof.

The 960-piece model also features a trunk (with a spare tire), a luggage rack, as well as an opening hood that allows inspecting the engine.

Included within the set, there are a folding easel and color palette and a painting of the car outside Rome’s Colosseum. With them, budding builders can create their favorite Roman scenes.

Many LEGO Creator Expert building models are designed to inspire nostalgia and rekindle memories of times gone by. The LEGO Creator Expert Fiat 500 is no different. This set offers a relaxing building experience and the result is the perfect centerpiece of any LEGO brick car collection.

Cristiano Fiorio, head of brand marketing communication FCA EMEA region, said: “In its long history, the Fiat 500 went beyond its original material manifestation to enter the collective imagination.” Adding, “After all, we know that Lego only chooses iconic products, and we know that the Fiat 500 is not only a car but an artistic and cultural phenomenon with a strong symbolic value, as well as a playful and colorful expression of Italianness in the world.

Ilona Catani Scarlett