In the Brand Finance Luxury & Premium 50 ranking for 2024, Dolce & Gabbana and Gucci stand out as key players, showcasing the remarkable successes and enduring appeal of Italian brands.
Gucci: an icon of style and innovation
Gucci holds the fourth position in the global ranking, with a brand value of $17.8 billion. The Florentine brand continues to shine thanks to its ability to reinvent itself and remain relevant to consumers worldwide. Combining traditional craftsmanship with modern innovation, Gucci maintains its prominent position in the luxury sector, offering products that meet the demands of an increasingly discerning and sophisticated audience. Gucci’s collections, renowned for their unique and distinctive style, continue to set trends and capture new markets (Brand Finance) (Bizcommunity).
Dolce & Gabbana: a spectacular recovery
Dolce & Gabbana, on the other hand, has shown an impressive recovery, with a 55% increase in brand value, reaching $1.4 billion. This success is partly attributed to the creation of Dolce & Gabbana Beauty, which took control of the production and distribution of its own beauty and fragrance products. This strategic move has allowed the brand to consolidate its position in the sector and strengthen its distinctive identity.
The importance of sustainability
An emerging theme in the luxury sector is sustainability, and Italian brands are no exception. Dolce & Gabbana, in particular, is making strides in integrating sustainable practices into its production chain, responding to the growing consumer expectations regarding ethical and environmental responsibility. This focus on sustainability not only enhances the brand’s perception but also represents a key differentiation factor in an increasingly competitive market.
Italy’s contribution to the Top 50
Although France dominates the ranking, representing 44% of the total value of the top 50 luxury brands, Italy maintains a significant presence with brands like Gucci and Dolce & Gabbana. These brands not only carry forward the tradition of Italian luxury but also continue to innovate and adapt to the new dynamics of the global market. The ability to attract consumers through exceptional craftsmanship, distinctive design, and a growing focus on sustainability underscores Italy’s importance in the world luxury panorama