On September 5th, Bloomingdale’s, the renowned U.S. department store chain owned by Macy’s, launched “From Italy, With Love,” a temporary shop dedicated to celebrating Made in Italy.
This two-month-long project aims to offer customers a 360-degree experience at the heart of Italian excellence, providing the opportunity to discover and purchase exclusive products both in-store and online. The initiative seeks to showcase the best of Italian fashion, design, gastronomy, and culture in New York, further asserting the international allure of the Made in Italy brand in the United States.
The initiative involves over 150 partners and offers more than 300 exclusive products in sectors such as clothing, jewelry, accessories, beauty, and home goods. Noteworthy collaborations include partnerships with Milan’s Salone del Mobile, a symbol of Italian design excellence, as well as U.S. partnerships like AC Milano x Off White and Rag & Bone x Lucali. Additionally, throughout October, the Big Apple will be enlivened by the special setup of an Italian marketplace at the flagship store on 59th Street, accompanied by events, installations, and pop-ups.
Bloomingdale’s event fits perfectly into the broader efforts to strengthen the presence of Made in Italy in international markets. Promoting Italy’s cultural and manufacturing heritage abroad is essential for maintaining the high perception of excellence associated with Italian products, which are not only synonymous with beauty and style but also with reliability and sustainability.
Events like “From Italy, With Love” not only provide an exclusive platform for Italian products but also reinforce the bond between Italy and the global market, paving the way for future collaborations and business partnerships.
The timeless appeal (and value) of Made in Italy
Made in Italy is a globally recognized symbol, synonymous with quality, craftsmanship, design, and innovation. According to data provided by Assocamerestero, the value of Italian exports amounts to €60 billion, a figure that reflects the premium international consumers are willing to pay for the quality of Italian products. This underscores the immense potential of the “Italy” brand, which continues to uphold its strong reputation even in times of global economic uncertainty.
The excellence of Made in Italy knows no crisis, and foreign demand continues to reward Italian craftsmanship. As highlighted by Mario Pozza, president of Assocamerestero, during the World Convention of Italian Chambers of Commerce Abroad held in Brescia in June 2024, Made in Italy remains a benchmark for key sectors such as fashion, furniture, agri-food, and mechanics, extending to new frontiers like the green and circular economy.
This success is made possible thanks to the unique combination of artisanal tradition and innovation, which characterizes Italian products across all fields.