Now in its eighth edition, Apritimoda 2024 has become an unmissable autumn event, offering privileged access to the behind-the-scenes world of Italian fashion.
A cultural heritage passed down through generations, Made in Italy is more than just fashion—each Italian creation tells a story of quality, passion, and savoir-faire. As usual, Apritimoda will offer free visits, allowing the public to meet the artisans, designers, and technicians who work every day to uphold the prestigious reputation of Made in Italy. From exquisite tailored dresses to sculptural jewelry, through the art of embroidery and accessories like headbands and turbans, to sportswear designed for the 2026 Winter Olympics, Apritimoda invites visitors on a journey through creations that seamlessly blend innovation with respect for tradition.
Over the years, Apritimoda has opened the doors of Italy’s most prestigious fashion houses, such as Armani, Prada, Versace, and Dolce & Gabbana, offering a rare opportunity to step into the spaces where fashion masterpieces are born. Alongside these iconic brands, smaller artisanal workshops have also taken part, revealing the authenticity and meticulous care behind each crafted piece. Workshops like Pino Grasso Ricami, Gallia&Peter Cappelli, the Maglia umbrella factory, and the Omega glove maker of Naples are just a few examples of the beauty of Italian craftsmanship.
One of this year’s highlights will be the participation of Fortuny, a historic brand renowned for its collections of textiles and home accessories. The Venetian workshop on Giudecca Island, one of the most fascinating and mysterious places in the world, will open its doors to visitors, offering a glimpse into the secret techniques and materials passed down since the early 1900s.