The numbers show that, in 2024, searches for stays in Trieste grew by 349% compared to the previous year, not only among Italian travelers, but also for a growing number of international tourists.
Searches from Austria, for example, increased by 156%, while those from Germany increased by 144%. Also surprising is the increase in interest from tourists from Serbia (1,630%), Croatia (1,313%) and Australia (598%). With its varied landscape, which ranges from coast to karst rocks, Trieste is proving particularly popular among groups of adventurous travellers, with searches increasing by 404%, followed by couples (399%) and families (269%).
Trieste, then, fits perfectly into the travel trends for 2025. One of the most significant is “night tourism”, which reviews the traditional rules of holidays by focusing on evening and night-time experiences. 62% of Italian travelers are evaluating destinations with dimly lit skies which, thanks to the absence of light pollution, are suitable for observing natural phenomena.
Then there is the very important topic of wellness tourism. In fact, 62% of Italian travelers say they would be willing to pay for a holiday whose sole objective is to prolong their life and improve their well-being. And Trieste is an ideal destination for wellness lovers. In addition to offering breathtaking views of the surrounding nature, from the Adriatic beaches to the rocky landscapes of the Karst, the Timavo springs produce thermal waters that feed the ancient Roman baths, an ideal destination for wellness lovers. And it is precisely in this sense that Trieste is an ideal destination. In addition to offering breathtaking views of the surrounding nature, from the Adriatic beaches to the rocky landscapes of the Karst, the Timavo springs produce thermal waters that feed the ancient Roman baths, an ideal destination for wellness lovers. Once considered one of the most important ports in the world and located on a narrow strip of land between the Adriatic Sea and Slovenia, Trieste is a city that offers a blend of Italian, Slovenian and Austrian influences, reflected in its architecture and attractions .