Organized by the Italian Ministry of Foreign Affairs and International Cooperation, this edition focuses on the theme “Mediterranean Diet and Root Cuisine”, aiming to promote health, tradition, and sustainability through food.
Key initiatives around the world
South America\
In Argentina, the Italian Consulate General in La Plata has organized events dedicated to regional Italian cuisine, with tastings and workshops to introduce local audiences to Italian culinary traditions and typical products like wines and artisanal cheeses. The participation of Italian-Argentine communities strengthens the cultural ties between the two countries, highlighting the role of Italian cuisine as a bridge between tradition and modernity.
Asia\
In China, the Italian Embassy has organized a series of events, including culinary masterclasses with Italian chefs and tastings of extra virgin olive oil and fine wines. The main focus is on the Mediterranean diet’s role in promoting a healthy and sustainable lifestyle, aligning with the growing interest among Chinese consumers in authentic Italian products.
Europe\
In Brussels, Belgium, the theme of “root cuisine” is explored through events like business meetings between Italian producers and local distributors, focusing on promoting the excellence of regions such as Sicily, Sardinia, and Campania. Meanwhile, in Sofia, Bulgaria, a photography exhibition titled “Rice Fields: Yesterday, Today, and Tomorrow” illustrates the history of Italian rice cultivation through evocative images. The exhibition is accompanied by a conference discussing the health benefits of rice.
A Platform for promoting Made in Italy
This initiative, involving over 100 countries, is an important showcase for Made in Italy, emphasizing the quality and innovation of the Italian agri-food sector. The Mediterranean Diet, recognized as UNESCO Intangible Cultural Heritage, is the core theme of the event, highlighting the importance of food for well-being and sustainability.
Through the Week of Italian Cuisine in the World, Italy not only celebrates its culinary traditions but also strengthens its role as a leader in promoting a healthy lifestyle and cultural biodiversity.