The collection, named “October’s Very Own” (OVO), merges SMEG’s refined 1950s-inspired retro aesthetic with the contemporary flair of Drake’s brand. SMEG, an acronym for “Smalterie Metallurgiche Emiliane Guastalla,” was founded in 1948 in the province of Reggio Emilia. The company is celebrated for its ability to blend cutting-edge technology with a design ethos that has made its appliances, particularly the “50s Style” line, globally renowned. Through this collaboration, SMEG continues to innovate, stepping into the realm of pop culture through the vision of one of the music industry’s most influential figures.
The SMEG x OVO collection features sleek, contemporary appliances available in black and white tones, accented with gold details and adorned with the unmistakable owl logo, the symbol of Drake’s brand. Each piece in the line embodies a perfect balance of functionality, quality, and style, appealing to consumers seeking to add a unique touch to their kitchens.
Gisela Mussen, General Manager of SMEG Canada, commented: “This collaboration with OVO brings together two iconic brands, each celebrated for their innovation and global impact in their respective fields. We are thrilled to introduce a collection that speaks to both fashion enthusiasts and design lovers, while maintaining the quality and craftsmanship SMEG is known for.”
For now, the collection is exclusively available in Canada through the official SMEG Canada and OVO websites. This marks OVO’s debut in the appliance sector, bridging the worlds of music and streetwear with interior design.
With this collaboration, Drake once again demonstrates his ability to innovate and extend his influence beyond music, while SMEG solidifies its position as a design leader, opening new paths on the international stage. A unique synergy, bringing the unmistakable Italian style and functionality of SMEG into the contemporary design landscape of the 21st century.