A refined partnership in Florence where jewellery, poetry and personalised hospitality meet
Florence has always been a city of love — a love born of beauty, craftsmanship and meaning. At Hotel Savoy, this timeless romantic spirit meets Brazilian warmth through an intimate and sophisticated collaboration with Julia Tiberio, Brazilian content creator and jewellery designer, founder of the brand Giulietta.
This exclusive partnership celebrates love as a deeply personal, poetic and enduring feeling. Inspired by Valentine’s Day and extending to Brazil’s Dia dos Namorados, the collaboration embraces love as a year-round language, expressed through craftsmanship, emotion and bespoke experiences.
FROM FLORENCE TO BRAZIL: A SHARED CREATIVE JOURNEY
Julia Tiberio’s story mirrors that of many Brazilian creatives who fall in love with Florence and choose it as their home. Living and working in the heart of the city, she founded Giulietta in 2024, reinterpreting Florence’s centuries-old goldsmithing tradition with a contemporary vision infused with Brazilian warmth and sensitivity.
Overlooking the iconic Ponte Vecchio, Giulietta’s boutique is more than a jewellery atelier: it is a place where words of affection such as “Amore” and “Ciao Bella” are transformed into handcrafted creations in 18-karat gold and precious stones, made using traditional Florentine techniques.
A SHARED VISION OF LUXURY
“Collaborating with Hotel Savoy, a place that has always been part of my personal journey in Florence, is a dream come true,” says Julia Tiberio. “It is an hotel that truly believes in creativity and in the value of meaningful projects. The trust and support of such an iconic institution make all the difference.”
The partnership is rooted in a shared philosophy: a deep respect for craftsmanship, a passion for authenticity and the belief that true luxury lies in personal, meaningful and tailor-made experiences.
As part of this exclusive collaboration, guests staying in the suites of Hotel Savoy are invited to enjoy a private and personalised shopping experience at the Giulietta boutique, curated directly by Julia Tiberio and available in Portuguese, English or Italian.
During the experience, guests are encouraged to create their own “lexicon of love” by choosing a name, nickname or sentiment — in Portuguese, Italian or other languages — which is then hand-engraved onto bespoke Giulietta jewellery using traditional Florentine goldsmithing techniques.
A VALENTINE’S DAY TO REMEMBER
On the evening of February 14, Irene Restaurant at Hotel Savoy hosts a romantic Valentine’s Day dinner in collaboration with Giulietta. Guests will enjoy a special menu created by Fulvio Pierangelini, Creative Director of Food for Rocco Forte Hotels.
During the evening, guests will receive an exclusive invitation to the Giulietta boutique and take part in a final draw: one lucky winner will receive an iconic piece from the Giulietta collection, valued at €3,000.
HOTEL SAVOY – FLORENCE
Located in Piazza della Repubblica, in the very heart of Florence, Hotel Savoy is surrounded by the city’s most iconic landmarks, including Brunelleschi’s Dome, the Uffizi Gallery and Ponte Vecchio. Built in 1893, the hotel has long been a reference point for Florentine society.
Its 79 rooms and suites blend timeless Italian style with contemporary details, curated by Design Director Olga Polizzi. Through ongoing collaborations with local artisans and cultural institutions, Hotel Savoy has established itself as a key cultural destination in Florence.
Guests can enjoy authentic Italian cuisine at Irene Restaurant under the direction of Chef Fulvio Pierangelini, and signature cocktails at Bar Artemisia, curated by renowned mixologist Salvatore Calabrese.
