Stellantis strengthens its bond with Italy and the values of sports by becoming the Automotive Premium Partner of the Milan-Cortina 2026 Winter Olympic and Paralympic Games. Its Italian brands – Alfa Romeo, FIAT, Lancia, and Maserati – will provide the necessary vehicle fleet to ensure the smooth running of the event, combining automotive excellence with the Olympic spirit. This partnership further confirms Stellantis’ commitment to supporting the country and its internationally prestigious events. The video aired on major TV networks in December, set to the tune of Si può fare by Angelo Branduardi, has already highlighted the company’s pride and confidence in contributing to Italy’s success.
The alliance between Stellantis and the Milan-Cortina 2026 Games is more than just sponsorship: it is an opportunity to connect iconic automotive brands with the principles of inclusivity, sustainability, and excellence that inspire the event. Alfa Romeo, FIAT, Lancia, and Maserati represent not only Italian innovation and design but also the ability to face challenges with determination, just like the athletes participating in the competition.
Milan-Cortina 2026 will welcome over 3,500 athletes from 93 nations, competing for 195 medals in 16 Olympic disciplines and six Paralympic sports. In this context, the fleet of vehicles provided by Stellantis’ brands will play a crucial role in ensuring the mobility of organizers, athletes, and delegations, helping to make the event a smooth and accessible experience for everyone.
A strategic partnership for the future
Andrea Varnier, CEO of Milan-Cortina 2026, emphasized the importance of this collaboration: “We are proud to have Stellantis by our side, an excellence of the Italian industry that will provide essential mobility solutions for the success of the Games. The contribution of the group’s Italian brands will not only ensure the event’s logistics but also strengthen the message of innovation and sustainability we want to convey to the world.”
Jean Philippe Imparato, Chief Operating Officer Enlarged Europe at Stellantis, reaffirmed the company’s enthusiasm for this initiative: “Being part of the Milan-Cortina 2026 Olympic and Paralympic Games is an extraordinary opportunity to once again showcase the excellence of the Italian automotive industry. Our brands have always been symbols of quality and innovation, and this collaboration represents another step forward in promoting and enhancing Made in Italy.”
The union between Stellantis and Milan-Cortina 2026 is a clear sign of how major companies and institutions can collaborate to create global events that enhance Italy and its ability to innovate. With the motto “Si può fare” (It can be done), Stellantis demonstrates that through commitment and collaboration, challenges can be overcome, and ambitious goals can be achieved, making the 2026 Winter Olympic and Paralympic Games a memorable event for the country and the entire world.
