On March 24, 2025, at Palazzo Piacentini in Rome, the new initiatives and program for the second National Day of Made in Italy were unveiled. Scheduled for April 15, this date holds symbolic significance as it marks the anniversary of Leonardo da Vinci’s birth. The event, promoted by the Ministry of Enterprises and Made in Italy, aims to enhance Italian excellence and strengthen the country’s cultural and economic identity on the global stage.
“With the National Day of Made in Italy, we celebrate our business card, synonymous worldwide with quality and excellence,” stated the Minister of Enterprises and Made in Italy, Senator Adolfo Urso, during the press conference. “It is a unique opportunity to highlight the strength of our businesses, the value of our traditions, and their commitment to a future based on innovation and sustainability, the new frontiers of Made in Italy. The Government is focusing on these aspects, working not only to promote Italian excellence but also to support strategic sectors in the challenges of dual transition and the evolving geopolitical landscape.”
A rich calendar of events in Italy and abroad
The 2025 celebrations will extend from April through May, featuring over 500 initiatives across Italy—30% more than last year’s first edition—and more than 50 international events in 30 countries across four continents. This year’s key focus will be on innovation, with over 160 initiatives dedicated to startups and new technologies, ranging from semiconductors to artificial intelligence, robotics, and aerospace—fundamental elements for the competitiveness of Italian businesses in the green and digital transition.
A journey into the heart of Made in Italy
The Day will serve as a showcase for Italian excellence, both nationally and internationally. In addition to official ceremonies and public events, more than 150 companies and laboratories will open their doors to citizens and students, giving them the opportunity to experience Italian craftsmanship firsthand. This heritage of artisanal and entrepreneurial expertise—combining creativity and innovation—is an invaluable economic, social, and cultural asset for the country. The program was illustrated during the press conference by the Minister’s advisor for internationalization and the promotion of Made in Italy, Roberto Luongo.
The organization of the events involves businesses, trade associations, local authorities, and institutions, including the Italian Institute of Technology, Cdp, Invitalia, and the National Cybersecurity Agency. Also participating are the Fondazione Cavalieri del Lavoro, the Historic Brands Association, the Leonardo Committee, Serie A Football League, and various ministries (Defense, Health, Culture, Interior, Education), with crucial support from the Ministry of Foreign Affairs, the ICE Agency, and Chambers of Commerce for international events. In Osaka, during Expo 2025, the Ministry of Enterprises and Made in Italy will present a condensed version of the exhibition on patents and other activities related to industrial policy and investments.
The symbol of the day and awareness campaign
Once again, this year’s event logo will feature Leonardo da Vinci’s Vitruvian Man, a symbol of humanity at the center of every innovation and research effort. This choice is especially meaningful in an era where the challenges posed by artificial intelligence make a human-centered perspective more relevant than ever. To promote the initiative, a media campaign will be launched across traditional and social media, aiming to raise public awareness about the significance of the celebrations and the value of Made in Italy in a global context.
The second National Day of Made in Italy promises to be an unmissable event for businesses, institutions, and citizens—an opportunity to celebrate Italian talent and creativity while projecting Made in Italy toward new challenges and opportunities.
