Milan Men’s Fashion Week and Pitti Uomo, originally scheduled in June, will take place at the end of the summer
The fashion world is taking a break and plans an overwhelmingly rich calendar for September. Camera Nazionale della Moda Italiana (CNMI – National Chamber of Italian Fashion) announced that, due to the SARS-Cov-2 pandemic, the Milan Men’s Fashion Week will not take place from June 19th to 23rd as scheduled. Similarly, Pitti Immagine postponed the 98th edition of Pitti Uomo that was organized for June. Both events rescheduled to run in September.
Milan Men’s Fashion Week and Milan Women’s Fashion Week will bring together the entire world of fashion to Milano from September 22nd to 28th, 2020. Thus, the calendar will be very full. However, CNMI ensured that “everything will be done to have the collections ready in those dates for the beginning of an innovative sales campaign.” Adding: “We are working on new digital formats and new ways to meet.” These will create “other moments of storytelling, B2B and B2C platforms to benefit the brands, luxury brands, and all the system.”
In Florence, in the meantime, Pitti Immagine rescheduled Pitti Uomo men’s wear trade show to run from September 2nd to 4th at its usual Fortezza da Basso location. The 98th edition of the event was originally on the calendar for June 16th to 19th.
The organization changed also the dates for the other trade shows it operates.
So, the children’s wear-focused Pitti Bimbo fair will run soon after Pitti Uomo, from September 9th to 10th. While, Pitti Filati, dedicated to spinners, has been confirmed but new dates have yet to be decided. “In these weeks we have been constantly and closely in touch with Italian and international manufacturing companies and all the other players operating in the textile-clothing industry,” said Pitti Immagine’s president Claudio Marenzi. “The request emerged to keep all the leading events as the Pitti ones, which will be essential tools to gradually restart the entire commercial machine of the fashion system. And that’s what we will tirelessly work on in the next months.”
Ilona Catani Scarlett