Milan Fashion Week will turn Digital in July

Milan Fashion Week will turn Digital in July

July 14-17,  the digital channels of Camera Nazionale della Moda Italiana will broadcast the new format

Carlo Capasa, president of Camera Nazionale della Moda Italiana (CNMI), announced that  from July 14th to July 17th, the institution will present the first Milano Digital Fashion Week – July Issue. The event is a concrete response to the need for promotion and business on the part of many brands. They will be able to present, on a digital calendar, their Spring/Summer 2021 men’s collections and Spring/Summer 2021 men’s and women’s pre-collections. The initiative is in line with a raft of concrete responses to the recently changed scenario in the fashion industry.

CNMI will be proposing a digital platform featuring photographic and video content, interviews, backstage of creative moments, and unique viewpoints. It will organize all of them in a calendar with slots for each brand to create a rich and varied show schedule for all operators in the industry. Moreover,  there will be webinars for operators in the sector, live streaming of keynotes by important figures in the fashion system, and moments of entertainment/live performances.

The Milan Digital Fashion Week, parallel to the presentations of collections, will also have a section of the platform specially dedicated to showrooms.

CNMI’s objective is to create a proposal that caters for the big Made in Italy brands while supporting the new generation of designers. All the content will be available on the digital channels of Camera Nazionale della Moda Italiana (, Instagram, Twitter, Facebook, Linkedin, Weibo, Youtube).

Many established brands will be part of the event, except for the Giorgio Armani Group who will present the men’s collection in Milan Fashion Week in September. Giorgio Armani believes in collections being in sync with the seasons and with longer shelf-life. In accordance with, Capasa thinks customers will buy more consciously and sustainably and brands will likely produce smaller collections “more respectful of the seasons.” In fact, also due to the delays in production, fall collections will unlikely be in stores before September.

Ilona Catani Scarlett