Crafting Casa Poliform: a showcase of italian elegance at Salone del Mobile.Milano

Crafting Casa Poliform: a showcase of italian elegance at Salone del Mobile.Milano

During the Salone del Mobile.Milano 2024, Poliform has been one of the leading exhibitors thanks to a visually impactful area welcoming visitors in an elegance and sophistication ambiance that mirrored the brand's collections.

The cabinetry and interior design company located near Lake Como gained recognition worldwide due to its products’ quality and unique design that has transformed the brand into an iconic lifestyle.

In the 62nd edition of the most popular furniture trade show, Poliform promoted its entirely Made in Italy production in a unique multisensorial experience, introducing its new interior proposals through an exhibition scenography that presented a design story with an unprecedented appeal.

The brand’s eclectic charm, exclusive atmosphere, and skillful balance of different languages have outlined the “Poliform Style,” which celebrates its ideal of contemporary living. The company showcased new products created by renowned designers like Jean-Marie Massaud, Emmanuel Gallina, and Stefano Belingardi Clusoni in a setting planned to create an authentic experience of Casa Poliform, where shapes and sensorial suggestions were well integrated.

Several living areas, lounge areas, dining areas, kitchens, and night areas enriched by multiple wardrobes offered stunning proposals. The novelties of the living area joined the new proposals for the sleeping area and the evolution of the kitchen, day and night systems. From furniture to systems, daytime to nighttime, indoor to outdoor, every solution was perfectly coordinated in compositional logic, demonstrating that Poliform has been orienting towards a complete habitat solution and an immersive atmosphere.

The brand sophistication and attention to detail have made it one of the most upscale proposals in the world, confirming its recognizable lifestyle and total architecture.