Its enchanting beaches, lapped by the crystal-clear waters of the Mediterranean Sea, attract tourists seeking relaxation and a world-class beach experience. Here, you will find a special beach that combines the best of the Tropezian summer spirit, design, and fashion. It is La Réserve à la Plage, a project born from the vision of Michel Reybier, the founder of this paradisiacal glimpse of the French Riviera. The atmosphere evokes exceptional natural surroundings, entirely redesigned by Philippe Starck to capture the wild beauty of the place. Michel desired a charming and welcoming spot with a familial atmosphere that would reflect the flair of the town, beloved by international tourists and the jet set, yet without succumbing to fleeting trends and always remaining true to its values of authenticity.
Following the success of their previous collaboration, La Réserve à la Plage will once again partner with the luxury brand Loro Piana for the summer season of 2024. This collaboration aims to reinterpret the beach club’s décor to reflect the iconic spirit of Saint-Tropez through exquisite fabrics and sophisticated patterns. Loro Piana’s multistripe Suitcase Stripe motif will be the highlight, adorning every corner of the club, from umbrellas to beach towels and ‘brise vue’, to the bar-restaurant cushions. Additionally, Loro Piana Interiors’ outdoor fabrics will enhance the uniqueness of the other spaces in this renowned Saint-Tropez establishment, making it a true gem of the French Riviera.
Photo - official Loro Piana’s Facebook page