Cinemaddosso: Annamode’s costumes from Cinecittà to Hollywood

Cinemaddosso: Annamode’s costumes from Cinecittà to Hollywood

Until June 15, the National Museum of Cinema in Turin exhibits 100 costumes by the Roman dressmakers

In 1946, Anna Allegri opened her first workshop and boutique on Via Borgognona in Rome. In the 1950s, her sister Teresa joined her. The two began creating costumes for the movies made in Cinecittà. Right at that time, the number of international productions being made there led to Rome being dubbed ‘Hollywood on the Tiber.‘ Until June 15th, an exhibition at the National Museum of Cinema in Turin will give the public the opportunity to admire 100 of their creations. 100 incredible costumes that turned actors into characters.

### The exhibition, titled ‘Cinemaddosso‘ (wearing cinema) is curated by Elisabetta Bruscolini.

And it shows the talent, creativity, and craftsmanship of Annamode’s dressmakers who have earned Italian costume designers international acclaim. The exhibition pays homage to their combination of knowledge, attention to detail art but also their skills, love, and passion. The visionary exhibition itinerary presents the most representative tailoring works of the costume house from the Dolce Vita era  to the present.

Many made for large international productions. On show, there are costumes worn in the great movies: Gallone’s ‘Casta Diva’ (1954), Vidor’s ‘War and Peace’ (1956), De Sica’s ‘Marriage Italian Style’ (1964), Olmi’s ‘Profession of Arms’ (2001), Ritchie’s ‘King Arthur’ (2017), Coppola’s ‘Marie Antoinette’ (2006), and many more.

The exhibition starts and ends with a homage to Federico Fellini and Piero Tosi for their extraordinary inventiveness and modernity. This section includes a display of the plastic costumes from the catwalk in the ‘Toby Dammit’ segment of ‘Spirits of the Dead’ (1968). These costumes had never been displayed before because of their extreme rarity and fragility.